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Born and raised in south Louisiana, JUSTIN CHAMPAGNE, who's become a viral sensation with millions of streams on TikTok, Spotify and YouTube, makes genre-bending music rooted in the sounds, stories, and swampy swagger of his home turf. It's a soundtrack for Louisiana's small towns and muddy backroads — a gumbo of hip-hop, country, hook-heavy pop, and hard rock, glued together by a hometown hero who raps and sings not only about his own experience, but also about the country lifestyles of his neighbors in the Deep South and beyond.
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