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Bei Ru is an LA-based producer, multi-instrumentalist, and vocalist. Born in LA to Armenian parents who grew up in Lebanon, Bei Ru’s sound is marked by a melding of airy, syrupy electronic, soul, psych, house & funk influences.Evolving and flourishing over the course of multiple projects since, his newest album, Custom Made Life presents a lush, dreamy interplay of samples found from obscure records and the live instrumentation and energies of jazz, electronic, and psychedelic music.Self-produced, self-mixed and almost entirely self-recorded, Custom Made Life also features guest contributions from Roc Marciano, Seven Davis Jr., Old Man Saxon, Jimetta Rose, Peyton, Sebu (Capital Cities), and more. A dynamic composer, Bei Ru has also scored music for How I Met Your Mother, Nike’s Sport Changes Everything campaign, the critically praised VICE film A Girl Walks Home Alone at Night, I Smile Back ft Sarah Silverman, and more.
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